Redbox Partners with Mediamorph to Expand Digital Footprint

Redbox April 2 announced an agreement with cloud-based software company Mediamorph to help expand its digital distribution of movies and video games.

Last December, Redbox bowed Redbox On Demand, a transactional VOD platform available on the Redbox website, the Redbox app for Android and iOS-enabled devices, as well as Apple TV, Chromecast, LG and Samsung Smart TVs and Roku.

“We sought out a partner to help streamline our avails management, content ordering and pricing management processes,” Lowell Bike, director of product management at Redbox, said in a statement. “By leveraging Mediamorph’s cloud solution and industry-specific systems, we can seamlessly scale our content offering and ramp up to support consumer demand.”

Mediamorph CEO Rob Gardos said Redbox would now be able to “quickly scale,” bringing more content and the right mix of offers to consumers.

“We … look forward to helping the company add even more titles to the Redbox On Demand offering,” he said.

Privately-held Redbox continues to rent DVD, Blu-ray Disc movies and video games through a nationwide network of more than 41,500 kiosks.

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