Redbox Live TV Expands to 60 Channels; Adds Cheddar and Tastemade, Among Others

Redbox Aug. 13 announced new channel additions to its ad-supported live TV platform. The packaged media kiosk vendor said Tastemade’s Streaming Network, featuring original programming in the categories of food, travel, and home & design, and Cheddar are now live and will join a growing list of news, lifestyle, and sports entertainment programming.

Redbox Live TV, which launched earlier this year, now has more than 60 channels, including three Redbox channels for movie lovers. The channels include Redbox Rush (for action fans), Redbox Comedy (for those who love stand-up comedy and the best comedy movies) and Redbox Movies.

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Within the past few weeks, Redbox Free Live TV has added nearly 20 channels. New channels added this week include Wired, Architectural Digest, Black News Channel, CBC (Canadian Broadcast Corporation), Go Traveler, Outdoor America, Hard Knocks Fighting. Channels recently added include America’s Test Kitchen, Complex, The Design Network, Real Nosey, Funny or Die, beIN Sports, Outside TV, Chive TV, Thrill One, Voyager Documentaries, Hungry and Just for Laughs Gags.

“We’ve seen significant viewership growth in the News, Lifestyle and Food categories,” Chris Yates, GM, Redbox On Demand, said in a statement.

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Redbox Free Live TV can be accessed via Redbox.com, Roku, iOS and Android devices, Apple TV, Android TV, Vizio Smart TVs, LG TVs and Chromecast. The service doesn’t require a login, just click “Free Live TV,” choose a channel and start watching.

“We are excited to partner with Redbox on launching one of the first live news channels on their TV platform delivering top business and headline news to their customers,” said Priya Nevrekar, senior director of distribution and business development for Altice News.

“We believe that our premium programming is a great addition to Redbox’s lifestyle and entertainment offering and the continued growth of its streaming business as a powerful complement to its established kiosk footprint,” added Jeremy Strauss, head of business development at Tastemade.

With the launch of Redbox Free Live TV, the company continues its transformation into a multi-channel content provider and programmer. Last year, Redbox launched Redbox Entertainment, a new division to produce and distribute original content across its service. Through Redbox Entertainment, the company is developing a slate of movies that will be available through Redbox VOD and at kiosks.

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