Redbox Launches Movie Production Company

Redbox Entertainment has partnered with Thunder Road Films to co-launch Asbury Park Pictures — an indie production house tasked with producing original movies.

The films come with budgets from $10 million to $12 million each — and are largely filmed in Eastern Europe, South East Asia and Canada.

The movies will be distributed in the United States via Redbox’s more than 40,000  DVD/Blu-ray Disc rental kiosks and, digitally, through Redbox On Demand, the company’s transactional VOD platform. International distribution will be handled by third-party distributors.

Thunder Road Films is known for co-producing the “John Wick” franchise with Lionsgate. Initial Asbury Park movies include actioner/thrillers War Comes Home, Blacksite and Numb.

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Asbury Park management includes Marc Danon, head of original content at Redbox Entertainment, who will spearhead the partnership with Thunder Road boss Basil Iwanyk; Mike Gabrawy, ex-head of production at Arclight Films; and Erica Lee, president of Thunder Road.

Marc Danon

The move into original content marks a switch of sorts for Redbox, which in 2014 shuttered Redbox Instant, a disc/subscription streaming service, due to not wanting to get into original content spending battles with Netflix, Hulu and Amazon.

Redbox in 2019 formed Redbox Entertainment with a mandate by its private equity owners to branch out into original content. The company than hired ex-Lionsgate executive Danon to head the venture.

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