September 8, 2020
Redbox Entertainment has partnered with Thunder Road Films to co-launch Asbury Park Pictures — an indie production house tasked with producing original movies.
The films come with budgets from $10 million to $12 million each — and are largely filmed in Eastern Europe, South East Asia and Canada.
The movies will be distributed in the United States via Redbox’s more than 40,000 DVD/Blu-ray Disc rental kiosks and, digitally, through Redbox On Demand, the company’s transactional VOD platform. International distribution will be handled by third-party distributors.
Thunder Road Films is known for co-producing the “John Wick” franchise with Lionsgate. Initial Asbury Park movies include actioner/thrillers War Comes Home, Blacksite and Numb.
Asbury Park management includes Marc Danon, head of original content at Redbox Entertainment, who will spearhead the partnership with Thunder Road boss Basil Iwanyk; Mike Gabrawy, ex-head of production at Arclight Films; and Erica Lee, president of Thunder Road.
The move into original content marks a switch of sorts for Redbox, which in 2014 shuttered Redbox Instant, a disc/subscription streaming service, due to not wanting to get into original content spending battles with Netflix, Hulu and Amazon.
Redbox in 2019 formed Redbox Entertainment with a mandate by its private equity owners to branch out into original content. The company than hired ex-Lionsgate executive Danon to head the venture.