Redbox Inks Palomino Media Group to Handle Sales for Ad-Supported Streaming Video

Redbox Oct. 27 announced it has signed a deal with sports and entertainment media company Team Whistle to have their Palomino Media Group handle direct sales for the kiosk vendor’s advertiser-supported streaming video platform that includes AVOD and Free Ad-Supported Television (FAST) channels.

Redbox has been aggressively expanding its free streaming efforts and recently surpassed 120 FAST channels with recent additions that include Yahoo! Finance, 10 local news channels from Cox Media Group (CMG), and popular children’s channel Happy Kids. The company has also announced an AVOD content deal with Lionsgate, and now offers over 5,000 movies and TV shows completely free.

“Palomino Group is one of the best direct sales organizations in the streaming business,” Jason Kwong, chief strategy and digital officer for Redbox, said in a statement. “As we work to rapidly grow our free streaming business, having a partner like Palomino will help us grow even faster.”

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Redbox Oct. 25 opened trading on Nasdaq through its SPAC acquisition/partnership with Seaport Global.

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