Redbox Expands Reach of Streaming App Through Vewd Deal

Redbox Sept. 23 announced it has signed an agreement with Vewd to pre-load the Redbox app on all new Vewd-powered TVs and set-top boxes in the United States.

Vewd is one of the world’s largest providers of OTT and hybrid-TV solutions. Vewd will also feature the Redbox app to existing customers on such brands as Hisense, Funai and Tivo, as well as pay-TV operators such as Evoca.

Redbox’s streaming app offers access to new-release movies and TV series through Redbox’s TVOD service. It also offers consumers the ability to watch more than 100 free, ad-supported streaming TV (FAST) channels, as well as stream thousands of movies and TV titles for free through its rapidly growing AVOD service.

This month viewers can stream for free Hunter Killer, starring Gerard Butler and Gary Oldman; Enders Game, starring Harrison Ford and Asa Butterfield; the classic Notre Dame football movie Rudy; the drama Big Fish, starring Ewan McGregor; and the 1990s teen romantic comedy Can’t Hardly Wait, with Jennifer Love Hewitt.

Vewd’s software not only powers the OTT experience for its customers but also enables programmatic promotion of content from dozens of streaming video entertainment apps. Vewd has powered the streaming revolution for nearly two decades, having shipped its streaming software on more than 450 million devices to date.

“Vewd has a powerful platform that is used by millions of customers every day to access their favorite streaming content,” said Jason Kwong, chief strategy and digital officer at Redbox. “Partnering with a company like Vewd gives our consumers another easy way to access our library of both blockbuster new release movies along with a fantastic catalog of free movies and streaming channels.”

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