January 19, 2021
Redbox is embracing advertising across its packaged-media/digital distribution network. The venerable kiosk disc rental service is expanding third-party advertising opportunities through a partnership with Screenvision Media, an “advertising representation services” company catering to theatrical exhibitors, sports venues and outdoor advertising.
With Screenvision Media, Redbox aims to bolster its ability to provide national, regional, and local advertising to its 40+ million customers delivering hundreds of millions of video and display impressions through digital out-of-home, Web, app, and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox’s Redbox Connect advertising sales arm.
“Audiences are hungry for entertainment and spending increased time with Redbox browsing and enjoying content across our newly expanded services,” Terrence Coles, senior director Redbox Media Networks, said in a statement.
Coles said the pact would enable Redbox to expand national campaigns, as well as deploy regional and hyper-local opportunities for advertising partners to engage with Redbox customers.
“We’re thrilled to be working with the team,” he said.
As part of the relationship with Redbox, Screenvision’s sales team will connect advertisers with the hard-to-reach moviegoing audience beyond the cinema.
“It’s a natural evolution for brands looking to amplify their in-theater presence and engage with the home viewing audience,” said John Partilla, Screenvision Media CEO. “Redbox brings incredible brand recognition and a growth platform that aligns with the evolution of our business.”
With its signature DVD/Blu-ray Disc kiosks located within a five-minute drive of nearly every American across the nation, Redbox has one of the largest retail footprints in the U.S., generating hundreds of millions of monthly impressions.
Redbox fuels awareness throughout the rental experience with online and in-person touchpoints to drive frequency of message with customers. This year Redbox expanded its services to include free streaming movies and television series creating “exciting opportunities” to reach movie-loving audiences.
Redbox’s Free Live TV currently has over 85 digital linear channels and Free On Demand has a growing catalog of ad-supported movies and television, unlocking opportunities to get in front of this coveted audience.
“What sets Redbox apart is our ability to create movie-watching moments that delight customers and drive sales for our advertising partners,” said Jason Kwong, chief strategy and digital officer at Redbox. “Enjoying entertainment is so often a social occasion and a great way to deepen brand interaction that feels organic. With Screenvision Media, we’ll be able to deliver greater value to consumers and advertisers.”