July 7, 2021
Redbox Entertainment has acquired the North American distribution rights to She Ball, a feature written, produced and directed by Nick Cannon, who also stars.
The film will be released simultaneously in theaters and will be widely available on demand including via Redbox on Aug. 6.
She Ball follows the love of basketball through the struggles of Avery Watts (Cannon), who enlists the help of a women’s streetball league to help him save the embattled Inglewood Community Center he manages, all while trying to raise his 7-year-old daughter.
The film also stars Bryan ‘Birdman’ Williams, Chris Brown, Cedric the Entertainer, DC Young Fly, Evan Ross, Faizon Love and Rebecca De Mornay. The movie also features athletes from the WNBA, Ball Up, and the Basketball Beauties League, including Melody Rae, and Jaliyah Manuel. K.D. Aubert, Luenell and Marla Gibbs also star in the film.
“Nick Cannon, one of the most prolific Black voices in our industry, has created a feature that truly captures the spirit of our unique times with She Ball,” Galen Smith, CEO of Redbox, said in a statement. “She Ball tackles the critical issues of race and justice facing our nation today in an enlightening and entertaining way.”
“Seeing this project come to life with my incredibly talented and committed team has been nothing but rewarding, powerful and, most importantly — fun!” Cannon said in a statement. “I believe this film conveys a strong message about the importance of aligning with today’s racial and social justice movements and fight for equality; while also taking us through a resonant example of someone in the community trying to make ends meet. I’m excited to partner with Galen and Redbox on this project to ensure the film reaches a wide audience who will hopefully enjoy taking the journey with Avery!”
She Ball is produced by Cannon, Williams, Brown, Roger Ubina, Demetrius Spencer and Benjamin Sumpter. Executive producers are Michael Goldman and Robert H. Keetch.
She Ball is the latest in a string of acquisitions from Redbox that includes The Last Son (starring Sam Worthington), Capone (starring Tom Hardy), Shadow in the Cloud (starring Chloë Grace Moretz and Nick Robinson), SAS: Red Notice (with Sam Heughan and Ruby Rose) and American Traitor: The True Story of Axis Sally (with Al Pacino and Meadow Williams). It also comes on the heels of Redbox’s venture with “John Wick” producer Basil Iwanyk to form Asbury Park Pictures, which is programming a slate of high-concept action and thriller films over the next few years.
The film is part of the “Redbox Original” slate of theatrical movies aimed at Redbox’s 40 million U.S. customers.
Redbox has engaged Vertical Entertainment as its distribution partner for the feature.
The deal was negotiated by Marc Danon, head of original content for Redbox Entertainment.