July 22, 2021
Redbox July 22 announced it has partnered with Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), to facilitate and expand the selection of free channels on Redbox Free Live TV.
With nearly 100 channels of programming, Free Live TV caters to the tastes and interests of Redbox’s 40 million kiosk disc rental customers.
“By utilizing Wurl’s cloud-based technology and access to content providers and channels in the Wurl Network, Redbox will be able to efficiently and rapidly add a wide array of free channels to its service,” Sean Doherty, CEO of Wurl, said in a statement. “Redbox has a long history of providing choice and value to consumers and we are thrilled to be working with them to continue that legacy via their FAST platform.”
“As we continue to expand our ad-supported offering including Free Live TV, it’s important that we deliver a diverse and compelling line-up of entertainment channels that we know our customers will both love and be able to easily access directly from the Redbox App.,” added Chris Yates, GM of Redbox On Demand. “Wurl delivers great content and technology that will continue to delight our audience.”
Redbox has been a leader in quality home entertainment for nearly two decades delivering choice and value to customers and partners across physical and digital channels. Beginning in 2020, Redbox expanded its service to include free, ad-supported platforms — Free Live TV and Free On Demand — to satisfy demand for free content which is expected to grow to $26 Billion by 2023 (SNL KAGAN 2020). Redbox has transformed itself into a diversified entertainment business including film distribution, premium video on demand (PVOD), transactional video on demand (TVOD), ad-supported linear and on demand (AVOD).