Redbox to Launch Third-Party SVOD App Platform

Taking a page from the Amazon Prime Video playbook, Redbox is assembling a branded subscription streaming offering featuring third-party apps on its digital AVOD/FAST platform.

The kiosk/digital distributor Oct. 15 announced a multi-faceted agreement with Curiosity Inc., to bring the latter’s subscription video-on-demand service, Curiosity Stream, and select content on its ad-supported VOD and free ad-supported streaming television streaming services. Redbox will also offer Curiosity Stream as a premium subscription offering when it bows a branded “SVOD Channels” in 2022.

Under the deal, the Curiosity Stream SVOD service will be made available to select Redbox customers on a promotional trial basis and promoted on Redbox’s 40,000 kiosks and digital streaming properties. Additionally, Redbox will license Curiosity content, which will be offered on Redbox’s AVOD and FAST streaming services in the coming months.

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In 2015, Amazon Prime Video debuted “Amazon Channels” featuring third-party SVOD apps to its Prime members. The platform has been credited with driving subscriptions to services such as Starz, the former HBO Now and other apps.

“Our customers will appreciate the high-quality content delivered by Curiosity Stream, and we’re excited to work with them to grow their viewership through distribution of their service on the Redbox app,” Jason Kwong, chief strategy and digital officer at Redbox, said in a statement.

“We are thrilled to partner with Redbox as they continue to expand their video streaming offerings,” said Brandon Fong, SVP of partnerships and distribution for Curiosity. “As the leading factual entertainment service, Curiosity is ideally positioned to deliver affordable, high-value entertainment to Redbox customers who want to know more about the world around them.”

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