March 14, 2021
Walt Disney Studios’ strategy of simultaneously releasing films in theaters and on its branded subscription streaming service, at an additional cost, appears to be working.
Despite its availability on Disney+ at a $29.99 purchase price, Raya and the Last Dragon topped the domestic box office for the second weekend March 14 with a reported $5.5 million in projected ticket sales from more than 2,100 screens nationwide. That’s down just 35% from $8.5 million in domestic ticket sales in the previous-week period. So far, the animated Raya has generated $15.8 million in U.S. ticket sales and $52.6 million globally since debuting March 5.
The remaining top theatrical releases mirrored the previous weekend, with Warner Bros. Pictures’ Tom & Jerry generating $4.1 million ($26 million total) from 2,434 screens; Chaos Walking (Lionsgate) with $2.25 million ($6.9 million total) from 1,995 screens; and Boogie (Universal/Focus Features) with $730,000 ($2.2 million) from 1,272 screens.
Impressively, The Croods: A New Age (Universal/DreamWorks Animation) continues to resonate across multiple platforms with $530,000 ($54.3 million) in weekend ticket sales. The title, which was released on DVD and Blu-ray Disc Feb. 23, currently ranks as the top-selling packaged-media release in 2021, according to The NPD Group’s VideoScan tracking service.
In the meantime, with Los Angeles area theaters slated to re-open next weekend at 25% capacity, the box office is expected to continue a slow but steady return to normalcy as moviegoers get vaccinated. More than 101 million arms have received the COVID-19 vaccine through March 12, according to the Centers for Disease Control and Prevention.
The domestic box office was up 16.5% last weekend (March 5-7) from the previous-year period with $22.95 million in revenue; and up 166% Feb. 26-28 with $19.74 million.