Rakuten TV Launching AVOD Service

Spanish-based digital service Rakuten TV Oct. 15 announced the launch of its first ad-supported video-on-demand (AVOD) channel.

The free section of Rakuten TV will include Hollywood movies and TV shows, in addition to local and exclusive content with a combined linear and on-demand access.

The AVOD channel will feature soccer documentary Matchday — Inside FC Barcelona, a series about one of Spain’s top clubs from the inside, offering previously unseen and exclusive scenes from the players’ private lives.

Narrated by John Malkovich, Matchday — Inside FC Barcelona is a creation of Barça Studios, FC Barcelona’s own production house, in collaboration with Kosmos Studios, Rakuten, Inc. in association with Rakuten H Collective Studio and Producciones del Barrio.

Rakuten Viber, Rakuten’s instant messaging service, will also be involved in the project, leveraging its community of 2 million Barça fans to promote Matchday.

Citing growth in consumer interest in AVOD, Rakuten TV claims it would be the first online TV platform combining transactional on-demand video content and AVOD across Europe.

“Rakuten TV continues to evolve rapidly alongside consumer trends within the industry, where there is a clear trend of advertisers moving away from linear TV and towards VOD,” founder/CEO Jacinto Roca said in a statement. “This is the mere beginning of a huge project which will see the launch of additional channels and exclusive content in the coming months”.

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The AVOD service will be available in beta version via Rakuten’s smart TV partners and will be rolled out on other platforms, including mobile and desktop.

Advertising sales will be managed by Rakuten Marketing, a subsidiary of Rakuten. Nielsen will be the data partner (DMP-data management platform) used to target digital advertisements.

“Advertisers and agencies are eager to be among the first to showcase their brands in this exclusive and groundbreaking advertising platform,” Nick Stamos, Rakuten marketing CEO, said. “VOD is emerging as a powerful media channel, our clients have been anticipating this launch from Rakuten TV, so we are very excited to bring this new proposition to market across Europe.”

 

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