December 10, 2020
With major focus on international streaming and sub growth in 2021, ViacomCBS Dec. 10 announced it has promoted longtime executive Raffaele Annecchino to CEO of ViacomCBS Networks International. The 23-year veteran replaces David Lynn, who is departing the company after 24 years following the transition period, and reports to ViacomCBS CEO Bob Bakish.
Annecchino has held a number of positions across ViacomCBS Networks International, formerly Viacom International Media Networks, most recently as president of ViacomCBS Networks Europe, Middle East, Africa and Asia.
“Raffaele is an entrepreneurial, results-oriented leader with a proven ability to transform businesses and drive growth across diverse markets,” Bakish said in a statement. “His experience in expanding ViacomCBS’s international footprint, forging key partnerships and accelerating our push into mobile and digital platforms will be critical to building on our leadership positions across Europe, Latin America and Asia and realizing our global ambitions.”
Annecchino’s achievements include the launch and acquisition of free-to-air channels in the key markets of Italy, Spain and Germany, and the creation of a new business unit in September 2020 to help drive ViacomCBS’s digital businesses across the EMEAA region. He also led the expansion of Pluto TV in Europe, including launches in Spain and the upcoming roll out in France and Italy in 2021.