April 22, 2020
Quibi has added another 1 million app downloads to reach 2.7 million downloads since launching in North America on April 6. The $4.99 monthly ($7.99 without ads) streaming video service for mobile devices is the brainchild of DreamWorks Animation founder Jeffrey Katzenberg and former HP chief executive Meg Whitman.
While consumer interest pales in comparison to Disney+ and Netflix, the uptick in downloads comes as Quibi is offering 90 days of free service to subs signing up before April 30. The platform has distribution deals with Google and T-Mobile, and reportedly sold out its entire $150 million ad inventory for 2020.
In a interview with Reuters, Katzenberg said the platform would soon be accessible through streaming devices to the television. Currently, Quibi, which stands for “quick bites,” is limited to portable media devices. With millions of commuters quarantined in their homes due to the coronavirus, Katzenberg hopes to have TV access by next month.
“Under the circumstances, launching a new business into the tsunami of a pandemic, we actually have had a very, very good launch,” Katzenberg said in the interview.