April 6, 2020
Quibi, the much-heralded mobile subscription streaming video app/service from DreamWorks Animation founder Jeffrey Katzenberg and former HP chief executive Meg Whitman, April 6 formally bowed service.
The platform, which is backed by a whopping $1.75 billion in third-party capital investment, aims to achieve what Verizon’s short-lived $1 billion go90 could not: A mobile-centric streaming entertainment service.
Quibi, which features a $4.99 monthly option with ads and a $7.99 plan with no ads, is launching with original “Hollywood-style” short-form content no longer than 10 minutes from filmmakers such as Steven Spielberg, Guillermo del Toro, Lena Waithe and Catherine Hardwicke, among others.
The launch slate features 50 programs, including “Chrissy’s Court” with supermodel Chrissy Teigen directing a small claims court, food and travel show, “Shape of Pasta,” dystopian thriller “Most Dangerous Game” with Liam Hemsworth; “Survive,” a plane crash drama starring Sophie Turner.
Quibi says it will update its content slate weekly with 25 new programs.