Quibi Launches Mobile SVOD Service

Quibi, the much-heralded mobile subscription streaming video app/service from DreamWorks Animation founder Jeffrey Katzenberg and former HP chief executive Meg Whitman, April 6 formally bowed service.

The platform, which is backed by a whopping $1.75 billion in third-party capital investment, aims to achieve what Verizon’s short-lived $1 billion go90 could not: A mobile-centric streaming entertainment service.

Quibi, which features a $4.99 monthly option with ads and a $7.99 plan with no ads, is launching with original “Hollywood-style” short-form content no longer than 10 minutes from filmmakers such as Steven Spielberg, Guillermo del Toro, Lena Waithe and Catherine Hardwicke, among others.

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The launch slate features 50 programs, including “Chrissy’s Court” with supermodel Chrissy Teigen directing a small claims court, food and travel show, “Shape of Pasta,” dystopian thriller “Most Dangerous Game” with Liam Hemsworth; “Survive,” a plane crash drama starring Sophie Turner.

Quibi says it will update its content slate weekly with 25 new programs.

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