News
Erik Gruenwedel
April 8, 2020
Quibi, the mobile-centric SVOD platform from DreamWorks Animation founder Jeffrey Katzenberg and former HP chief executive Meg Whitman, generated about 300,000 downloads in North America during its first day of operations after launching April 6, according to new data from Sensor Tower.
Following months of buildup than encompassed seemingly nonstop industry buzz and backed by a $1.75 billion war chest, the $4.99 monthly ($7.99 without ads) mobile-only streaming platform’s launch day would appear underwhelming when compared to the launch of Disney’s SVOD platform, Disney+.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
Quibi generated just 7.5% of the 4 million app installs Disney+ recorded in the U.S. and Canada when it launched on Nov. 12, 2019. Disney said it recorded 10 million subscribers in the first 24 hours. HBO Now, in comparison, was installed approximately 45,000 times at its launch on April 7, 2015, five days ahead of the “Game of Thrones” season five premiere.
Follow us on Instagram
Sensor Tower said Quibi’s release figures were bolstered by a lengthy preorder period, effectively front-loading a significant number of downloads into its launch day.
Related Posts
Nick Jr. App Bows InternationallyNickelodeon Feb. 21 announced the international launch of Nick Jr. Play, interactive app that enables parents of preschool-age children access to Nick Jr. shows, games and music on portable devices. Since the domestic launch of the Nick Jr. app in…
ESPN, CBS Launching Programming on Quibi Streaming AppIn the ongoing gold rush to capture over-the-top video market share, former DreamWorks Animation boss Jeffrey Katzenberg is taking an alternative path through mobile video. His start-up $5 monthly streaming app, Quibi, is targeting short-attention millennials and youth glued to…
Netflix Stock Up as App Downloads SurgeShares of Netflix are up 3% Sept. 9 in midday trading following a Wall Street report outlining a surge in downloads of the SVOD behemoth's app. Apps are indicative of video streaming outside the traditional in-home television on portable devices…
Ficto, Free Mobile Streaming Alternative to Quibi, Launches AppLos Angeles-based Ficto, a free, ad-supported streaming service with content produced exclusively for mobile, has launched its mobile app, available on both iOS and Android. In addition to being free, another advantage Ficto has over Quibi, the pending short-form mobile service from Jeffrey…
