April 8, 2020
Quibi, the mobile-centric SVOD platform from DreamWorks Animation founder Jeffrey Katzenberg and former HP chief executive Meg Whitman, generated about 300,000 downloads in North America during its first day of operations after launching April 6, according to new data from Sensor Tower.
Following months of buildup than encompassed seemingly nonstop industry buzz and backed by a $1.75 billion war chest, the $4.99 monthly ($7.99 without ads) mobile-only streaming platform’s launch day would appear underwhelming when compared to the launch of Disney’s SVOD platform, Disney+.
Quibi generated just 7.5% of the 4 million app installs Disney+ recorded in the U.S. and Canada when it launched on Nov. 12, 2019. Disney said it recorded 10 million subscribers in the first 24 hours. HBO Now, in comparison, was installed approximately 45,000 times at its launch on April 7, 2015, five days ahead of the “Game of Thrones” season five premiere.
Sensor Tower said Quibi’s release figures were bolstered by a lengthy preorder period, effectively front-loading a significant number of downloads into its launch day.