April 9, 2020
After a sluggish start, Jeffrey Katzenberg and Meg Whitman’s ambitious, mobile-centric SVOD platform, Quibi, appears to be gaining consumer traction, generating 830,000 app downloads since its April 6 launch, according to new data from Sensor Tower.
Quibi, which stands for “quick bites,” is backed by $1.75 billion investor capital affording it with original short-form (no longer than 10 minutes) content from top producers such as Steven Spielberg and Guillermo del Toro, among others.
Quibi reportedly was the sixth-ranked app on Google Play through April 9; 20th among free apps on the App Store.
While the numbers appear promising, they’re also reflective of free 90-day trial periods and heavy cross promotions with T-Mobile and other carriers. As such, Quibi is reportedly not giving any official comment on the download numbers.
After a trial period, Quibi costs $4.99 per month with advertising; $7.99 for an ad-free subscription.