Prime Video Quietly Drops the Amazon Name From Streaming Moniker

When Amazon in July announced changes to the user interface on the Prime Video streaming platform, it also began dropping the corporate name from media references.

In an Aug. 18 press release for the new original limited series “The English,” starring Emily Blunt (A Quiet Place franchise, Sicario, Oppenheimer) and Chaske Spencer (Wild Indian, Echo), Amazon included the following statement:

“Note to editors: Please refer to our streaming service as Prime Video and not Amazon Prime Video.”

Emily Blunt in new Prime Video limited series, ‘The English”.

Prime Video debuted on Sept. 7, 2006, as Amazon Unbox in the U.S., which enabled users for the first time to purchase digital movies and TV shows. On Sept. 4, 2008, the service was renamed Amazon Video on Demand.

After acquiring the U.K.-based streaming and by-mail DVD rental service LoveFilm in 2011, the platform name was changed to Prime Video and launched across select European countries.

On April 18, 2016, Amazon made Prime Video available in the U.S. as a standalone service separate from the Prime membership for $8.99 per month. Later that year, Prime Video launched worldwide, except in China, Cuba, Iran, North Korea, Russia and Syria.

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