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Prime Video Inks NFL ‘Thursday Night Football’ Retail Business Distribution Deal With DirecTV

Amazon and DirecTV have entered into a multiyear agreement to offer Prime Video’s exclusive “Thursday Night Football” slate of games lineup to more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services, and other venues nationwide.

Amazon has exclusive rights to “Thursday Night Football” across all media channels for the next 11 years, paying the NFL $1 billion annually for those rights.

“The sports media landscape continues to evolve rapidly, and the focus on delivering a great experience to our entire range of customers must remain at the center of that evolution,” Rob Thun, chief content officer at DirecTV, said in a statement.

The first TNF game available to commercial accounts through “DirecTV for Business” is the final NFL preseason matchup on Aug. 25 between the San Francisco 49ers at the Houston Texans. The agreement also includes the entire 15-game complement of regular season Thursday Night Football games, starting Sept. 15 when the Los Angeles Chargers visit the defending AFC West champion Kansas City Chiefs.

Any current DirecTV customers subscribing to Business Entertainment, Business Xtra, Commercial Entertainment, Commercial Xtra, Commercial Choice PLUS and the Spanish-language Commercial Mas Ultra will automatically receive this new Prime Video TNF feed for no additional cost. The new Prime Video content will reside on DirecTV channel 9526 adjacent to other major sports streaming services and events.

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Thursday Night Football Schedule:
Pregame Coverage Begins at 7 p.m. ET. Kickoff Time 8:15 p.m. ET.

Preseason Week 3 — Aug. 25: San Francisco 49ers at Houston Texans (NRG Stadium, Houston, TX)
Week 2 — Sept. 15: Los Angeles Chargers at Kansas City Chiefs (GEHA Field at Arrowhead Stadium, Kansas City, MO)
Week 3 — Sept. 22: Pittsburgh Steelers at Cleveland Browns (FirstEnergy Stadium, Cleveland, OH)
Week 4 — Sept. 29: Miami Dolphins at Cincinnati Bengals (Paul Brown Stadium, Cincinnati, OH)
Week 5 — Oct. 6: Indianapolis Colts at Denver Broncos (Empower Field at Mile High, Denver, CO)
Week 6 — Oct. 13: Washington Commanders at Chicago Bears (Soldier Field, Chicago, IL)
Week 7 — Oct. 20: New Orleans Saints at Arizona Cardinals (State Farm Stadium, Glendale, AZ)
Week 8 — Oct. 27: Baltimore Ravens at Tampa Bay Buccaneers (Raymond James Stadium, Tampa, FL)
Week 9 — Nov. 3: Philadelphia Eagles at Houston Texans (NRG Stadium, Houston, TX)
Week 10 — Nov. 10: Atlanta Falcons at Carolina Panthers (Bank of America Stadium, Charlotte, NC)
Week 11 — Nov. 17: Tennessee Titans at Green Bay Packers (Lambeau Field, Green Bay, WI)
Week 13 — Dec. 1: Buffalo Bills at New England Patriots (Gillette Stadium, Foxborough, MA)
Week 14 — Dec. 8: Las Vegas Raiders at Los Angeles Rams (SoFi Stadium, Inglewood, CA)
Week 15 — Dec. 15: San Francisco 49ers at Seattle Seahawks (Lumen Field, Seattle, WA)
Week 16 — Dec. 22: Jacksonville Jaguars at New York Jets (MetLife Stadium, East Rutherford, NJ)
Week 17 — Dec. 29: Dallas Cowboys at Tennessee Titans (Nissan Stadium, Nashville, TN)

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