Erik Gruenwedel
May 5, 2020
ViacomCBS’s ad-supported VOD service Pluto TV continues its aggressive distribution strategy with a reported deal with Verizon encompassing both mobile and pay-TV.
Verizon, which has struggled to create a proprietary over-the-top video strategy, would use Pluto TV as a entry point into the AVOD market, which includes Fox-owned Tubi, Crackle, Shout! Factory TV, The Roku Channel, Xumo and IMDb TV, among others.
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Verizon, which has 116 million wireless customers and 10 million combined FiOS TV and FiOS Internet subscribers, failed spectacularly with the short-lived go90 mobile streaming video service that resulted in a $1 billion loss for the telecom.
For Pluto TV, which ViacomCBS acquired last year for $340 million, the Verizon deal mirrors other recent deals with TiVo and AMC Networks. Pluto claims more than 20 million monthly active users, 170 content partners for largely catalog programming and more than 30 distribution partners, including Roku, Apple TV, Amazon Fire TV, Comcast’s Xfinity and Xbox 360.
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