Pluto TV Ups Viacom Programming Slate

Viacom-owned ad-supported online TV streaming service Pluto TV Aug. 6 unveiled a new slate of genre and “pop-up” channels rolling out throughout the month with content licensed from Viacom’s IP library.

Viacom, which owns and operates Paramount Pictures, acquired Los Angeles-based Pluto TV earlier this year for $340 million.

This marks the latest installment of Viacom channels for Pluto TV this year, featuring original programming from BET, CMT, Comedy Central, MTV, Nickelodeon, Spike and TV Land separate from the pay-TV ecosystem.

The new channels include a lineup of 150+ live, linear, curated channels and thousands of on-demand movies from studios, networks, publishers and digital media companies.

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Genre channels feature differentiated programming from Viacom’s brands that include music videos, comedy, drama, and reality. Pop-Up channels are themed around high-profile, live entertainment events showcasing programming from past years and previews of what’s to come.

Streaming channels include “MTV VMA,” “CMT Cheerleaders,” “Comedy Central Roast,” “TV Land Sitcoms,” “TV Land Drama,” “MTV Wild ‘N Out,” “MTV Ridiculousness,” “MTV The Challenge,” “MTV Cribs” and “Are You the One?”

“With this new slate of Viacom channels, Pluto TV continues to deliver on the promise of extending iconic Viacom brands and content to a growing streaming audience,” Tom Ryan, CEO and co-founder of Pluto TV, said in a statement. “We saw an incredible response to the Viacom channels we launched earlier this year and are excited to be able to expand the offering with even more programming and events including the revival of music videos on streaming television with the launch of the first three of many MTV-branded music video channels.”

 

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