July 11, 2022
Paramount-owned, ad-supported service Pluto TV has unveiled a reorganization of its U.S. channel lineup, adding new categories, channels and programming.
“The new lineup is designed to offer greater ease of navigation for users, and more fan-favorite programming based on popular themes and genres being streamed across the platform,” according to Pluto TV.
Audiences now have 18 categories to choose from — three more than before — containing new and existing programming. New categories include Game Shows, Daytime TV, Home, Food, and Lifestyle + Culture. Those are added to existing channels Movies, Entertainment, News + Opinion, Crime, Reality, Comedy, Classic TV, Sports, Gaming + Anime, Music, En Español, Kids, and Local. As part of the reorganization, select channels’ content will relocate to new categories that are better suited to their genres, according to Pluto TV.
Genres such as game shows, reality and daytime television series have shown to be incredibly popular among viewers, therefore creating a demand for their own dedicated categories and even more channels and titles added to these categories, according to Pluto TV.
In coordination with the rollout of the new lineup and categories, Pluto TV is also launching two new channels, the Judge Judy Channel and the “Let’s Make a Deal” channel, featuring the updated game show hosted by Wayne Brady.
“We are always looking for ways to improve our programming offering and make it easier for the audience to find what they are looking for. Not only is this expansion driven by viewing habits we can see, we spoke directly to our audience to gain feedback on suggested changes before they were made,” Scott Reich, SVP of programming at Pluto TV, said in a statement. “Everything we do puts the audience first and this optimization is the latest step to maintain our market leadership in partnership with our audience.”
With a global audience of more than 68 million monthly active users, Pluto TV delivers more than 1,000 global channels, featuring on-demand and linear programming, for free, across all major internet connected devices.