January 21, 2021
ViacomCBS-owned ad-supported VOD platform Pluto TV is coming to France. ViacomCBS Networks International said the service, which was acquired by its corporate parent for $330 million in 2019, would bow on Feb. 8.
The debut follows Pluto TV bows in the U.K., Germany, and throughout Latin America as part of ViacomCBS’s digital strategy encompassing AVOD and SVOD — the latter through pending Paramount+ (formerly CBS All Access). ViacomCBS plans to rollout Pluto TV in Italy later this year.
“The launch of Pluto TV in France marks an important step for the growth of our company’s streaming presence in Europe,” Olivier Jollet, SVP of emerging business at ViacomCBS Networks Europe, Middle East, Africa and Asia, said in a statement.
The company said it projected 40 million average global monthly users of its ad-supported platform in 2020.
With no registration required, Pluto TV will launch with 40 curated and original channels for French audiences. ViacomCBS brands such as Paramount Pictures, MTV, Nickelodeon, BET and Comedy Central will feature content, in addition to third-party fare from international and French publishers, broadcasters and distributors.
Pluto TV is available on all major streaming devices via the app on Apple TV, Android TV, Amazon Fire TV, Chromecast and the Apple Store and Google Play.