Pluto TV to Launch AVOD/FAST Service in the Nordics on May 18

Paramount Global’s free ad-supported streaming television platform, Pluto TV, is set to launch in Sweden, Norway and Denmark on May 18. First announced last November, the platform will offer more than 200 curated channels, in addition to Viafree, NENT Group’s free on-demand linear channels, which are also available in Finland. NENT is handling all ad sales for Pluto TV in the region.

“I’m confident that Pluto TV will capture the attention of the Nordics markets and consumers, quickly becoming a new destination both for fans of curated content as well as for clients and partners interested in investing in a new and unique streaming service,” Olivier Jollet, GM and SVP for Pluto TV International, said in a statement.

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Paramount catalog content streaming on Pluto includes “Catfish: The TV Show,” “South Park” and “Dora the Explorer,” in addition to select movies. Viafree series include “Frozen Roads,” “MasterChef DK” and “Amazing Makeovers,” among others. 

“Viewers will be able to enjoy popular Viafree formats … while we are able to offer advertisers an attractive proposition as the platform’s advertising sales partner in the region,” added Lars Mossing, SVP of ad sales for NENT Group.

Pluto TV ended 2021 with more than 52 million average monthly viewers.

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