February 24, 2021
AVOD platform Pluto TV on March 2 will launch a new channel with Major League Baseball featuring classic games and highlights. The deal was announced Feb. 24 during the ViacomCBS streaming investor day. The branded MLB channel will stream more than 200 hours of ad-supported classic content licensed from the MLB Film & Video Archive, with quarterly refreshes.
MLB Spring Training games begin this weekend in Florida and Arizona, respectively, with Opening Day scheduled for April 1, featuring a quadruple header on ESPN. All 30 clubs are scheduled to play their first regular season games that day.
The MLB Channel will air a variety of curated content intended to capture the excitement and nostalgia of America’s national pastime. Programming includes World Series and All-Star games and milestones, episodes of “Epic Moments,” “Baseball’s Seasons” and “Cathedrals of the Game” in addition to curated clips and playlists featuring top plays from the legendary sport.
Major League Baseball is the latest sports league to join Pluto TV’s growing lineup, which includes NFL Channel, Major League Soccer, PGA Tour, Bellator MMA, Pac-12 Insider and more, in addition to hundreds of channels spanning a wide range of other genres, and thousands of movies and TV series.
“To be able to add a Major League Baseball channel for the first time is a landmark event both for us and for baseball fans who are always looking to watch more of their favorite sport,” Will Gurman, VP of global content partnerships at Pluto TV, said in a statement.
Viewers can stream the MLB channel on Pluto TV across all major mobile, connected TV and Web-based devices.