September 22, 2021
ViacomCBS’s expansion of digital assets worldwide continues. The media giant has partnered with Comcast-owned satellite TV distributor Sky on multiple projects, including the planned Oct. 28 debut of FAST platform Pluto TV. Sky Media will serve as Pluto’s Italian advertising sales partner.
The debut will mark Italy’s first operating FAST service, which precludes the 2022 debut of Paramount+ in the European country. Pluto TV currently has more than 50 million active monthly users across 25 countries.
“ViacomCBS is rapidly expanding its global streaming footprint, connecting consumers with a vast library of great content across free and pay platforms worldwide,” Olivier Jollet, SVP and GM of Pluto TV, said in a statement.
Channels available at launch include Pluto TV Azione, Pluto TV Cinema Italiano, Pluto TV Drama and Pluto TV Real Life, in addition to content from myriad third parties including Lionsgate, Minerva, KidsMe, Banijay Rights and Cineflix Rights, among others.
“This further strengthens Sky Media’s portfolio in terms of digital platforms, audience and content,” said Evelyn Rothblum, EVP of advertising, partnerships and distribution at Sky Italy and Sky Deutschland.