Pluto TV Launching 24-Hour ‘Awesomeness TV’ Channel in the U.K.

Viacom’s ad-supported video-on-demand service Pluto TV, is launching a 24-hour edition of Awesomeness TV in the United Kingdom on Dec. 6.

Pluto, which Viacom acquired earlier this year for $340 million, has become integral in Viacom’s global over-the-top video aspirations, currently offering 65 channels of content across multiple genres.

Awesomeness TV currently streams in the United States targeting Gen Z audience with reality-based programming such as “My Dream Quinceañera”  and competition-themed “DIY Dash,” among other shows.

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“The [SVOD] market has changed drastically, especially in the last two years,” Olivier Jollet, managing director of Pluto TV in Europe, told Variety.  “We’re seeing from the user point of view that the willingness to pay is not unlimited. People will take two, three or four services … but not 10.”

Pluto TV, with 150 content partners, features ad-supported movies: Pluto TV Movies 1 & 2and Drama, Comedy, Family, Indies, Romance, Documentaries, Thrillers, Cult Films, Horror 24/7, Action Movies, Flicks of Fury, The Asylum, and Black Cinema.

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