December 1, 2022
Paramount Global Dec. 1 formally launched its branded free ad-supported streaming television platform Pluto TV in Canada. The service debuts with more than 20,000 hours of programming across more than 110 thematic and single-series channels curated from a content from Paramount and global media partners.
“This year has marked tremendous growth for Pluto TV, having expanded to the Nordics in May and now to Canada. As we are now in more than 30 countries and territories, we are one step closer to our mission to entertain the planet,” Olivier Jollet, EVP and international GM for Pluto TV, said in a statement.
Through a partnership with Corus Entertainment (which is selling ads on the platform), Pluto will stream a wide spectrum of free programming, including Canadian dramas, comedies, lifestyle, kids, movies and news.
“The debut of Pluto TV marks the next evolution of streaming in Canada,” said Troy Reeb, EVP of Broadcast Networks for Corus Entertainment. “Our strategy has always been rooted in placing more content in more places.”
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