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Pluto TV Launches AVOD Service in the Nordics

Paramount Global’s free ad-supported streaming television (FAST) and ad-supported VOD (AVOD) platform, Pluto TV, May 18 expanded to the Nordics, launching in Sweden, Denmark and Norway. The service unveiled a programming line-up that features more than 70 unique and locally curated channels now live in each country.

For the first time internationally, Pluto TV will offer live sports. Bellator MMA, the leading global MMA organization, will have a dedicated channel streaming all 2022 fights exclusively in the Nordics, with many fights streaming live, in addition to bonus content and library, beginning June 24 with “Bellator 282,” featuring Dutch Middleweight World Champion Gegard Mousasi taking on undefeated No. 1 ranked contender Johnny Eblen.

Paramount’s AVOD service is launching in the Nordics through a partnership with Nordic Entertainment Group (NENT Group). Pluto TV will launch in combination with NENT’s AVOD service, Viafree. Following the launch, Viafree will be phased out as a standalone service.

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Pluto TV founder Tom Ryan

“Pluto TV launched with a mission to entertain the planet, and today’s highly-anticipated launch in the Nordics brings us another step closer to achieving our goal,” Tom Ryan, CEO of Paramount Streaming and founder of Pluto TV. “The union of Pluto TV and Viafree delivers the best of both worlds, debuting a frictionless and free streaming destination with something for everyone.”

Pluto TV in the Nordics features an abundance of programming, including globally recognized titles from content partners, fan favorite and exclusive titles from Paramount’s brands, as well as extensive hours of local hits from Viafree.

The content includes: Lyxfällan/Luksusfellen/Luksusfælden (“Luxury Trap”), in Sweden, Denmark and Norway. Swedish audiences can enjoy Svenska Truckers (“Swedish Truckers”) and Svenska Hollywoodfruar (“Swedish Hollywood Wives”); Danish fans can enjoy channels such as: Familien fra Bryggen (“The Kesslers”) and MasterChef — Danmarks Største Madtalenter (“MasterChef”); while Norwegian audiences can stream channels such as Eventyrlig Oppussing (“Amazing Makeovers”) and celebrity cooking show Camp Kulinaris (“Camp Kulinaris”). 

In both Denmark and Norway, audiences can stream a channel featuring the reality show “Paradise,” which will become available later this month, with new episodes released weekly, following the show’s premiere on Viaplay.

Pluto TV has also partnered with World RX to offer all 2022 live events and library races from the FIA World Rallycross Championship through the RX TV channel, available in Denmark and Norway from July 1. World RX at Höljes, Sweden, on July 2-3, will be the first live event on the 24/7 rallycross channel.

In partnership with MTV, internationally known Swedish band Mando Diao May 18 will record an MTV Unplugged performance in Stockholm. The performance will premiere exclusively on Pluto TV’s MTV Unplugged in October.   

Pluto TV will also launch with a dedicated “Star Trek” channel featuring the Star Trek franchise hits, such as “Star Trek: Deep Space Nine” and “Star Trek: Voyager,” among others.

Pluto TV Movies features fan-favorite titles including the sci-fi classic and Oscar nominated Dune by director David Lynch; comedy movie Dinner for Schmucks with Paul Rudd and Steve Carell; and actioner Red Dawn with Chris Hemsworth.

The platform will feature classic crime shows such as “FBI Files,” “New Detectives” and “Cops,” as well as new series “True Nordic Crimes.”

From the MTV library, Pluto TV will offer dedicated channels featuring “The Hills,” “Catfish: The TV Show” and “Ex on The Beach,” among others. Comedy Central hits shows include a dedicated 24/7 “South Park” channel along with the return of “The Daily Show,” with episodes released day-and-date with the U.S. release.

“This transformative partnership will serve as the framework as we continue to expand Pluto TV throughout Europe and in new continents, including Australia and Africa, bringing this strategic model of free streaming to the world,” said Raffaele Annecchino, CEO of international networks, studios and streaming at Paramount.

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