September 23, 2020
ViacomCBS’s ad-supported VOD platform Pluto TV has inked a distribution deal with Roku for the streaming video device manufacturer’s platform in Latin America.
The agreement is aimed at expanding access to Pluto TV’s planned 70 channels featuring curated Spanish-language content in 17 Latin American countries. Pluto TV, which ViacomCBS acquired in 2019 for $340 million, has more than 33 million users internationally (including the U.S., Europe and Latin America).
The deal sees Pluto TV available on The Roku Channel Store in Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama and Peru.
“The arrival of Pluto TV to Roku … will allow our users to have an excellent experience of streaming content on a bigger screen, easily, comfortably and without restrictions,” Marco Nobili, SVP of emerging business and strategy at Pluto TV, said in a statement. “We believe Pluto TV is a great complement to all of our distribution partners who can offer free fan-favorite content to their subscribers and users on the same platform that they consume content.”
Yulia Poltorak, director of international content distribution at Roku, said the deal expands upon The Roku Channel’s ad-supported free content outside the U.S., which includes content from film studios, TV channels and production companies from around the world.
“Now more than ever, our users are asking for [more] free content,” Poltorak said.