February 6, 2020
Pluto TV, a ViacomCBS unit, Feb. 6 announced a multiyear global pact bringing its ad-supported service of more than 250 live, linear, thematically-curated and branded partner channels onto Hisense’s new Vidaa platform across the United States, Europe and Latin America.
Beginning in the spring, Pluto TV will be integrated into the Vidaa platform, with all new Hisense TVs being sold in the U.S. and Mexico featuring a branded Pluto TV button.
This button is a one-click solution that drops users directly into the Pluto TV service on Vidaa offering direct access to TV series, movies, sports, news, lifestyle, science and tech and music videos — for free.
“Partnering with Hisense and Vidaa aligns perfectly with our goals, accelerating our mission to entertain the planet,” Brendon Thomas, VP of distribution at Pluto TV, said in a statement.
Currently, Pluto TV streams entertainment to more than 20 million monthly users, across over 30 devices, including mobile, Web, CTV, gaming consoles and set-top boxes in the U.S.
Pluto TV is set to launch in the United Kingdom, Germany, Austria, Switzerland and Latin America in March. Pluto TV LATAM on Hisense Vidaa will also launch across 17 countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela. The installation across the EU will happen later in 2020.
“Our key goal is to provide the best free content locally in every market on our Vidaa platform. Partnering with Pluto TV is perfect match,” said Guy Edri, EVP of business development for Hisense’s Vidaa platform. “Adding dedicated button on our Hisense TVs with Vidaa platform is another step that users can access to Pluto TV with just one click.”
The newest range of Hisense’s ULED TVs with the Vidaa platform combines Dolby Vision HDR and Dolby Atmos with picture technologies that aim to deliver a cinema-like viewing experience.