October 8, 2020
ViacomCBS Networks International announced it would begin offering ad-supported VOD platform Pluto TV in Spain at the end of the month.
The service, which ViacomCBS acquired in 2019 for $340 million, offers 40 curated Spanish-language channels across multiple genres, including movies, TV series, reality, kidvid, lifestyle, crime and comedy.
Telefónica’s SVOD platform Movistar+ will handle Pluto TV’s advertising and marketing.
“This innovative service perfectly complements our linear and non-linear offering in Spain,” Raffaele Annecchino, president ViacomCBS EMEA and Asia, digital and mobile strategy, said in a statement.
Since being acquired by ViacomCBS, Pluto TV has been heavily marketed worldwide as part of the the media giant’s push toward direct-to-consumer content distribution. Next year, SVOD platform CBS All Access will rebrand as Paramount+, and be marketed globally. Pluto TV aims to have 100 content channels by the end of 2021.
“This launch in Spain marks an important step of our expansion in Europe, where the service is already available in Germany, Switzerland, Austria, and the U.K.,” Annecchino said in a statement.
Pluto TV content partners in Spain include All3Media, Endemol Shine, Fremantle and Lionsgate.