April 26, 2021
Pluto TV May 5 will unveil “Pluto TV en español,” — an expansion to its dedicated category for U.S. Hispanics. The ViacomCBS-owned AVOD platform currently streams to more than 43 million monthly active users across three continents and 25 countries. With this update, Pluto TV’s U.S. Hispanic offerings will double, with nearly 50 Spanish-speaking channels across the platform, totaling more than 20% of Pluto’s overall channel lineup.
Pluto was first to market in 2019 with the launch of its branded Pluto TV Latino category — now renamed to reflect and better appeal to the domestic Hispanic community. The expansion includes more than 45 channels, a combination of renamed, existing and 20 all-new channels.
The hand-picked content will feature multiple genres, including movies, reality and scripted series, news, novelas, anime and more with select titles available on-demand. The category will contain both dubbed and Spanish original language content. The “Pluto TV en español” category joins an existing 200 channels on the platform and more than 150,000 hours of free, ad-supported streaming content in English and Spanish.
“We are building on that branded strategy and success by bringing even more programming, channels and genres to meet the increasing demand for streaming throughout the U.S. Hispanic community,” Tom Ryan, CEO, of ViacomCBS Streaming, said in a statement.
Working with Pluto’s existing content partners, Pluto TV en español will feature exclusive series and channels, including “CSI: Miami,” “Criminal Minds,” “Narcos,” “America’s Next Top Model,” “007 en español” and “Nosey casos,” alongside sports and news. For the first time, Spanish-speaking news programming will debut in the category with EuroNews, EstrellaTV, Estrella News and Telefe noticias. New channels to the category also include: Cine XOXO, ¡¡Cine jaja!!, Nashville en español, Viaje a las estrellas, Emergencia 911, Mundo paranormal, Hell’s Kitchen en español, Sony Canal Comedias, Entre nosotras, Sony Canal Escape Perfecto, Nosey escándalos, beIN SPORTS XTRA en español, Naruto en español, Yu-Gi-Oh! en españoland more.
For ease of discovery, Nick Latino, Nick Jr. Latino and Bebecito Bum y sus amigoswill remain in the Pluto TV Kids category and Vevo Latino and Vevo Reggaeton & Trap in the Pluto TV Music category.
The debut of Pluto TV en español will be further amplified with a multichannel marketing campaign that will span digital and social platforms, with audio drive-time pushes in 11 key Hispanic markets, OTT and mobile campaigns and Pluto TV on-platform initiatives that will run throughout Pluto TV’s extensive lineup of over 250 channels. Additionally, there will be social promotions including free TV giveaways and on-platform marketing and support from Pluto TV’s key content and distribution partners.