April 23, 2020
Pluto TV, the AVOD service owned by Viacom, has appointed Shampa Banerjee chief product officer and Scott Reich SVP of programming.
Banerjee will oversee the product roadmap, designing and developing the experience of users, distribution partners, content partners and advertisers, and will report to CEO Tom Ryan.
Reich will oversee and execute the programming strategy behind Pluto TV’s slate of content.
With more than 22 million monthly active viewers, Pluto TV includes 250-plus live and original channels and thousands of on-demand movies and television series in partnership with major TV networks, movie studios, publishers and digital media companies.
Banerjee joins Pluto TV from Eros Digital at Eros International, the “Netflix for Bollywood,” where she grew the service from inception to 150 million global subscribers in 135 countries, according to the Pluto TV release. Prior to that, Banerjee worked for the social collaboration platform Socialtext. Banerjee also held positions as COO/VP engineering and product at Meevee (acquired by Live Universe), CTO at Ziff Davis Media, where she launched the first-ever social network for video gamers, and at AOL.
“Shampa is a global product leader with deep experience in creating delightful experiences for consumers and rapid growth for the companies she helps lead,” said Ryan in a statement. “We are excited to welcome her to Pluto TV as we continue our mission to entertain the planet.”
Reich was previously GM at Fullscreen Media, where he set the strategy for the company’s subscription service and managed all aspects of original scripted and unscripted original programming, content licensing, program planning, marketing, creative services, content operations and analytics. He was also previously VP, programming and original content at VEVO and held positions at FUSE, Concert.TV and VH1. He started his career at Magus Entertainment where he worked closely with the manager of the band Aerosmith.
“Scott’s diverse programming and management experience will be a great asset to Pluto TV,” said Ryan in a statement. “Pluto TV was created to solve the problem of what to watch. How, why and where we program our titles is what makes the Pluto experience one-of-a-kind, and it was important that we hired someone with experience in all aspects of content across all platforms.”