May 13, 2020
ViacomCBS’s ad-supported VOD platform, Pluto TV, has added 24 content channels for distribution in Germany, Austria and Switzerland. Acquired last year for $340 million, Pluto TV with 75 channels represents ViacomCBS’s aggressively global drive for AVOD distribution competing against Netflix, Amazon Prime Video and Disney+.
Channel additions include “Pop-Up” channels featuring iconic brands such as “SpongeBob SquarePants,” “iCarly,” “Blue’s Clues,” “Victorious,” “Bubble Guppies” and “Sam & Cat,” among others. In addition, MTV channels “Dating,” “The Hills” and “Totally Turtles” are now available in English language for German viewers.
“Within the last four months alone, we have been able to increase our channel offering by a third of the entire portfolio,” Olivier Jollet, managing director of Europe, said in a statement. “This a major step in pushing Pluto TV to the next level.”