Erik Gruenwedel
May 13, 2020
ViacomCBS’s ad-supported VOD platform, Pluto TV, has added 24 content channels for distribution in Germany, Austria and Switzerland. Acquired last year for $340 million, Pluto TV with 75 channels represents ViacomCBS’s aggressively global drive for AVOD distribution competing against Netflix, Amazon Prime Video and Disney+.
Channel additions include “Pop-Up” channels featuring iconic brands such as “SpongeBob SquarePants,” “iCarly,” “Blue’s Clues,” “Victorious,” “Bubble Guppies” and “Sam & Cat,” among others. In addition, MTV channels “Dating,” “The Hills” and “Totally Turtles” are now available in English language for German viewers.
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“Within the last four months alone, we have been able to increase our channel offering by a third of the entire portfolio,” Olivier Jollet, managing director of Europe, said in a statement. “This a major step in pushing Pluto TV to the next level.”
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