July 24, 2020
Philo has added the TV One channel to its lineup of 60-plus channels for $20 per month. It marks TV One’s first vMVPD distribution deal.
Philo subscribers can watch a broad range of real-life and entertainment-focused original programming on TV One, including classic series, movies and music aimed at adult black viewers, including original series “Unsung”; “Uncensored,” a docu-series exploring the intimate lives of some of today’s most notable personalities; “ATL Homicide”; and “Fatal Attraction.”
The addition of TV One will align with Philo’s lineup that includes recently added INSP and getTV, according to the service. Philo’s programming line-up also features networks including A&E, AMC, BET, CLEO TV, Comedy Central, HGTV, ID, Lifetime, MTV, Nickelodeon, OWN, ASPIRE, VH1 and Revolt.
“We are excited to have TV One’s first vMVPD distribution deal be with Philo,” said TV One and CLEO TV GM Michelle Rice, in a statement. “They have been a great partner and continue to demonstrate a commitment to diverse content.”
“What a great time to bring TV One onto the platform as it has been a highly requested network from our customers for quite some time, and we are excited to bring this sought-after content to our subscribers. We’re proud to be the first vMVPD to offer TV One while maintaining our best-in-class price point of $20 per month,” said Philo CEO Andrew McCollum in a statement. “Adding more diverse programming aligns with our continued commitment to our community. The addition of TV One is the result of our appreciation for the importance of Black-owned channels and content perspectives to our overall business objectives, which in turn create opportunities for diverse creators.”
Philo’s ethos of “TV for Everyone” includes valuing the broader community and recognizing the responsibility to help accelerate progress by actively dissolving systemic inequity across the board, according to the service’s press release.
Initiatives that align with Philo’s Diversity, Equity and Inclusion (DEI) principles include:
- a partnership with the National Urban League to create a three-part “Power Lunch Series: How to Build Your Brand”;
- donating $1 million worth of video ad inventory for Black-owned businesses and social initiatives to run spots on Philo free of charge;
- working with programming partners and the Ad Council to air anti-racism PSAs across the platform; and
- a commitment to Black-owned content, including TV One.
Last month Philo added INSP and getTV networks to their base package. The network getTV features classic shows and Westerns such as “Good Times,” “Walker Texas Ranger,” “Hot in Cleveland” and “Bret Maverick.” INSP features Western and Western-adjacent content such as the original series “The Cowboy Way,” with a seventh season premiering July 29.
To access Philo, fans can trial and subscribe at philo.com, free for seven days. Philo allows three separate streams on three different devices and everyone who shares the account can create their own profile and have their own sign-in credentials, saved shows and viewing history. Philo features a streamlined interface, intelligent search, and the ability to easily send your favorite shows to friends. All Philo subscribers can watch their favorite shows live from wherever they are in the United States on most web, mobile and TV streaming devices, including Apple TV, FireTV and Roku. Additionally, subscribers can take advantage of 30-day unlimited-storage DVR at no additional cost, and watch thousands of shows and movies on demand.