July 31, 2018
The PGA Tour and NBC Sports Group July 31 announced a new multi-year digital partnership that makes NBC Sports Gold, the network’s digital direct-to-consumer live streaming product, the domestic home of PGA Tour Live, the PGA’s over-the-top subscription video service.
The partnership – which begins in 2019 – includes rights to all PGA Tour Live pre-weekend morning coverage from 28 events, starting with the CareerBuilder Challenge in January, featuring The Players in March, and running through the FedExCup Playoffs in August.
“Moving PGA Tour Live over to NBC Sports Gold represents the next evolution of our product,” Rick Anderson, chief media officer of the PGA Tour, said in a statement. “Not only will Golf Channel and NBC Sports be promoting PGA Tour Live to millions of television and digital viewers, but also, [OTT video service] will now be available on several new connected TV devices due to NBC Sports’ expanded platform distribution.”
Since launching in 2015, PGA Tour Live features exclusive coverage on Thursday and Friday mornings of morning marquee player groups. The platform also features real-time video highlights, complete round replays and tournament recap programming.
NBC Sports Gold bowed in 2016 as an over-the-top video service complementing NBC Sports’ broadcast and cable distribution. The service sells SVOD packages for the Tour de France, Premier League, Rugby World Cup, Boston Marathon, Pro Motocross and coming in 2019, IndyCar, among others.
PGA Tour Live will be available on desktop, Android and iOS Devices, Apple TV; and will expand to Amazon Fire TV, Chromecast, and Roku next year.
In 2019, PGA Tour Live plans to stream more than 360 hours of subscription coverage, as well as hundreds of hours of free “featured holes” coverage, complementing televised coverage from 28 PGA TOUR events next year. PGA Tour Entertainment will continue to produce the live coverage