October 9, 2019
The PGA Tour has been available via over-the-top video for a few years but largely relegated to highlight clips, previews and lesser known events.
Now the PGA, beginning in 2020, will for the first time live-stream the full field of a major tournament: The Players Championship in Ponte Vedra Beach, Fla.
The video event will showcase more than 32,000 shots over 72 holes from a starting field of 144 – live – using nearly 120 cameras positioned throughout course, with each group of players having its own dedicated stream.
Live streams will be available through PGA Tour Live SVOD service, NBC Sports Gold or Amazon Prime Channels.
The PGA Tour and NBC Sports Group in 2018 announced a new multi-year digital partnership that made NBC Sports Gold the domestic home of PGA Tour Live.
“Our vision is to bring every shot in every PGA Tour golf tournament live and on-demand to our fans, and this is the first step to making that happen,” Rick Anderson, chief media officer for the PGA Tour, said in a statement.
PGA Tour Live Live expanded its coverage for the 2019-2020 season from seven events between September and December.
This includes, for the first time ever, live streaming from the Presidents Cup at The Royal Melbourne Golf Club in Australia taking place Dec. 12th – 15th.
All told, approximately 140 hours of additional live content is available, bringing more than 1,100 total hours to subscribers and extending live content across each month of the calendar year.
With NBC Sports Gold and Prime Channels available on dozens of connected devices such as Amazon Fire TV, Roku, Apple TV, and Chromecast, PGA Tour OTT video consumption has spiked 33% in 2019.
“Super-serving golf fans with more comprehensive coverage of The Players is emblematic of our commitment to elevating this championship and builds upon our success in adding enhancements to PGA Tour Live on NBC Sports Gold,” said Mike McCarley, president, Golf, NBC Sports Group.