PGA Bows Ad-Supported Streaming Video Service

The PGA Tour has launched an ad-supported over-the-top video service on the Xumo platform featuring interviews, highlights, previews and select live tournament coverage.

The Xumo platform is available on Roku TVs and devices, in addition to LG, Hisense, Sharp, Zizio and Panasonic TVs.

“The PGA Tour channel on Xumo is our first distribution platform on Smart TVs,” Luis Goicouria, SVP of digital platforms and media strategy, PGA Tour, said in a statement.

Stefan Van Engen, SVP, content programming and acquisitions at Xumo, said the PGA channel helps the platform continue its “evolution” as a “free streaming” service.

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