Peacock Ups Will Gonzalez to Chief Data Officer

NBCUniversal Aug. 24 announced that Will Gonzalez has been promoted to EVP and chief data officer of direct-to-consumer. In this role, Gonzalez will be responsible for Peacock’s global data strategy, leading a team that builds data products to help personalize the customer experience and helps provide critical data-driven insights that enable Peacock’s product and content decisions.

Will Gonzalez

“Will’s incredible passion, charismatic leadership, and vast expertise were foundational to our success in launching and scaling Peacock in the U.S. in its first year,” Gidon Katz, president of direct-to-consumer at NBCUniversal, said in a statement. “With a focus on our international growth and expansion, we are thrilled to broaden Will’s role and team, which play an essential role in shaping our global streaming strategy.”

As a member of the Peacock launch team, Gonzalez served as SVP of decision sciences. In this expanded role, Gonzalez will continue growing a team of data scientists, data engineers, data governance and applied analytics professionals. This team has established a data-driven culture in the U.S. and will now extend expertise in these areas across the global direct-to-consumer operations. Gonzalez will also partner closely with chief data officer John Lee to implement the company’s enterprise-wide consumer identity and data strategy.

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Gonzalez joined NBCUniversal in 2017 as SVP of enterprise business intelligence; in this role, he led, managed and developed the data product management team within the enterprise business intelligence division to enable greater utilization of data assets across multiple business units. Prior to NBCUniversal, Gonzalez held various leadership roles in consumer data and marketing tech initiatives at Sony, and began his career in digital product strategy at The New York Times.

Gonzalez is is based in New York and reports to Gidon Katz, president of direct-to-consumer.

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