July 29, 2021
NBCUniversal’s hybrid Peacock SVOD/AVOD streaming platform ended the second quarter (through June 30) and year-to-date with 54 million sign-ups and 20 million subscribers. It was the largest subscriber growth for the year-old Peacock service.
The growth was driven in part by the ongoing 2020 Tokyo Summer Olympics as well as expedited access to Boss Baby: Family Business and original series “Dr. Death,” according to Comcast Corp. chairman/CEO Brian Roberts.
“This is 50% higher than our last report,” Roberts said on the fiscal call, adding that the current third quarter has been “particularly” strong in consumer awareness of the Peacock brand.
“We are unlikely to replicate such [subscription] performance [going forward], but we remain optimistic,” he said.
Roberts said that later this year, Sky, the European-based satellite TV platform would include Peacock to its 20 million subscribers at no additional cost.
“The benefits of this launch are tremendous,” he said, adding that the expanded Peacock marketing would enhance advertising and brand opportunities worldwide.
“The decision to make Peacock the anchor tenet on the X1 and Flex platforms for its domestic launch [in 2020], is a key driver of brand awareness, scale, consumption, promotion,” Roberts said. “We see a similar opportunity with Sky.”
Finally, Roberts said the Tokyo Games would be profitable for NBCUniversal despite the absence of spectators in the competition venues and reduced prime-time TV viewers through the first days of the quadrennial event.