Peacock Strikes Content Licensing Agreement With ViacomCBS

Peacock, NBCUniversal’s pending streaming service, July 1 announced an agreement to license Paramount Pictures movies and TV shows from the ViacomCBS library.

TV shows include “Ray Donovan,” “The Affair,” “Charmed,” “Undercover Boss,” “The Game,” “Everybody Hates Chris” and “Real Husbands of Hollywood” will be available to stream on Peacock when it launches nationwide July 15. They will continue to be available on ViacomCBS platforms.

Paramount movies on Peacock in limited exclusivity windows throughout 2021, 2022, and 2023, include The Godfather trilogy, Catch Me If You Can, The Talented Mr. Ripley, American Beauty, Patriot Games, Last Holiday, Fatal Attraction, The Firm, and An Officer and a Gentleman, among others.

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“We continue to expand the Peacock catalog with premium programming from NBCUniversal and beyond; partnering with companies like ViacomCBS to ensure that all of our viewers can choose from the best entertainment options available in the market today,” Frances Manfredi, president, content acquisition and strategy, Peacock, said in a statement.

In two weeks, Peacock will launch across mobile, Web and connected TV platforms with a free tier featuring more than 7,500 hours of movies, shows, and live and on-demand programming across news, sports, reality and late night. Peacock Premium will also be available for $4.99 per month and feature more than 15,000 hours of content. Viewers may also upgrade Peacock Premium to ad-free for an additional $5 per month.

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“This agreement with Peacock demonstrates the incredible and enduring value of ViacomCBS content,” said Dan Cohen, president of ViacomCBS Global Distribution Group. “The partnership we are announcing today is consistent with our strategy to maximize the value of our content by selectively licensing our library product to third parties while prioritizing franchise IP for our own platforms.”

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