July 30, 2020
NBCUniversal’s high-profile subscription streaming and ad-supported VOD platform, Peacock, has generated 10 million subscribers since its July 15 launch, Comcast chairman/CEO Brian Roberts announced July 30.
The service, along with WarnerMedia’s HBO Max, represent the latest major media company efforts to compete with Netflix, Amazon Prime Video and Hulu in the burgeoning over-the-top video market.
Speaking on the fiscal call, NBCUniversal CEO Jeff Shell said the launch has exceeded expectations thus far.
“We could not be more pleased,” he said. “Not only are more people signing up than we projected, but they are watching more frequently and engaging much longer than we projected.”
One key difference between Peacock and other services is the new service offers a free ad-supported tier with limited programming that new subscribers can access without a credit card or paying anything. Subscribers can choose to unlock all the content with a paid premium tier with limited ads, or an ad-free premium tier.
Shell said he expects Peacock to ramp up subscriptions in the fall and with the launch of new original programming in January.