April 28, 2022
NBCUniversal’s Peacock hybrid subscription streaming, ad-supported platform added 4 million paying subscribers in the first quarter (ended March 31), to bring its total paying base to 13 million. The service ended the period with 28 million active accounts.
The sub growth, combined with Warner Bros. Discovery’s HBO Max’s 3 million new subs, marks a strong contrast to the 200,000 respective sub loss at market leader Netflix.
Comcast CEO Brian Roberts, speaking on the fiscal call, attributed Peacock’s sub gain to the fact that the platform had live access to the 2022 Bejing Winter Olympics, Super Bowl LVI, the premiere of Will Smith-produced “The Fresh Prince of Bel-Air” reboot “Bel-Air,” and theatrical hit Marry Me, the romantic comedy starring Jennifer Lopez and Owen Wilson.
“These events were viewed by more than 200 million people in the U.S. across NBCUniversal’s platforms, including Peacock, which had an exceptional quarter,” Roberts said.