November 25, 2020
NBCUniversal is joining in on Black Friday (Nov. 27) price discounts by offering 20% off access to the Peacock subscription streaming service throughout the post-Thanksgiving retail event.
While Peacock offers a free, ad-supported option, NBCUniversal is offering the Premium tier with some ads for $39.99 for the year, or $89.99 without ads. The two options normally cost $60 and $99 per year, respectively.
Separately, Peacock is offering free access in December to select original content, including “Departure” (Dec. 3-9); “The Capture” (Dec. 10-16); “Five Bedrooms” (Dec. 17-23) and “Brave New World” (Dec. 24-30).
Peacock represents NBCUniversal’s foray into both the SVOD and AVOD markets — both seen as the future of content distribution. The platform reached 22 million subscribers through Oct. 29. The tally increased by 7 million subs thanks to an app distribution agreement with Roku hammered out in mid-September. Total Peacock subs now top Comcast’s legacy cable TV business.