June 23, 2021
NBCUniversal’s SVOD/AVOD platform Peacock is finally getting distribution on Amazon Fire TV — a gateway (along with Roku) the streaming service has lacked since launching a year ago. The absence, say many observers, has contributed to sluggish subscriber growth for Peacock, while app downloads have increased.
NBCUniversal and Amazon disclosed that Peacock, along with 15 network apps, would be made available on Fire TV and Fire tablets in the United States beginning June 24. Amazon, along with Roku, reportedly represent gateways to 70% of connected homes domestically.
In a virtual call last month with a Wall Street investor group, Comcast Corp. chairman/CEO Brian Roberts said he was looking for more Peacock sign-ups going forward.
Comcast reported 42 million Peacock sign-ups (not subscribers) through the end of the fiscal period ended March 31. But that tally includes three access options, including a free ad-supported option with limited content; a $4.99 monthly option with ads; and a $9.99 ad-free tier.
The Wall Street Journal last month reported that only about 10 million people actually pay for Peacock on a monthly basis.