Peacock Bowing ‘Watch With’ Feature Enabling Streamers to Interact With Content Talent in Real Time
February 9, 2023
NBCUniversal’s Peacock streaming platform is launching a new social media feature that enables viewers to interact with talent on select shows in real time, including during Q&A sessions.
Dubbed “Watch With,” the feature is set to launch Feb. 24 at 9 p.m. ET, a day after the season two premiere of “Bel-Air,” with stars Jabari Banks and Olly Sholotan. Pending content utilizing the feature includes “Eurovision” with two-time Winter Olympian and NBC figure skating analyst Johnny Weir and “The Real Housewives Ultimate Girls Trip” with Candace Dillard Bassett and Marysol Patton.
The concept was first tested last year with the “Real Housewives of Miami” reality show featuring Larsa Pippen and Patton.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
“After exceeding our viewership forecasts, we’re highly encouraged by the first test of ‘Watch With’ as a way to super-serve fans with a live communal viewing experience,” John Jelley, SVP of product and UX for Peacock and direct-to-consumer at NBCUniversal, said in a statement.
The feature is set to join Peacock’s other interactive feature — “Choose Your Reality” — enabling viewers to delve deeper into select scenes of the third season of “The Real Housewives Ultimate Girls Trip.”
“We’re looking to continue experimenting with in-product innovations that enhance the streaming experience and break into the cultural zeitgeist,” Jelley said.