May 6, 2019
As expected, pay-TV operators lost myriad subscribers in the first quarter (ended March 31) due to ongoing consumer adoption of new home entertainment distribution options, including over-the-top video.
The top-10 pay-TV operators lost nearly a combined 1.3 million subscribers in the period, spearheaded by satellite TV, according to new data from Informitv. That loss is nearly 50% of all subscribers who cancelled service in 2018.
AT&T led all multichannel video program distributors with 544,000 subs lost through its DirecTV (satellite), U-verse and DirecTV Now brands. Dish Network lost 266,000 subs, or 1.2 million in the past 12 months.
Charter Spectrum lost 152,000 subs, while Comcast lost 107,000. Verizon Fios lost 53,000, while Frontier and Mediacom lost 54,000 and 12,000, respectively. The ongoing industry losses prompted Cox Communications to stop revealing subscriber data.
The top 10 MVPD providers now penetrate about 70% of domestic households with nearly 82 million subscribers.
“They still command a significant number of customers, but the rate of attrition has increased,” Dr. William Cooper, editor of the Informitv, said in a statement.