June 21, 2021
“Loki” is ruling the Marvel Universe on the Disney+ streaming service.
The series became the most in-demand TV series in the world across all platforms just seven days after launching, a faster rise to the top than its fellow Marvel series “The Falcon and the Winter Soldier” (eight days post launch) and “WandaVision” (14 days post launch), according to data from Parrot Analytics.
On June 16 — the release of its second episode — Loki earned 89.9 times more audience demand than the average show worldwide. This was 29.5% higher than second place “Game of Thrones,” which has enjoyed a significant global resurgence in demand following HBO’s promotion of the Iron Anniversary back in April.
On a time-shift analysis, global demand for “Loki” is virtually tied with “The Falcon and the Winter Soldier, while it is significantly ahead of “WandaVision.”
Seven days after their respective series debuts:
- “The Falcon and The Winter Soldier” had 90.1 times more demand than the average TV series globally;
- “Loki” had 89.9 times more demand than the average TV series globally; and
- “WandaVision” had 67.6 times more demand than the average TV series globally.
This data and the speed at which “Loki” ascended to the top of the global rankings helps explain why Disney+ has moved from a Friday to a Wednesday release date for all of its new series, following the immediate success the programming shift had on audience demand for “Loki,” according to Parrot.
“Loki” is attracting a global audience. Parrot’s Global Heat Map shows, since launching, the series has achieved Outstanding demand in Australia and countries in Asia, Europe, North America and South America.