April 16, 2021
The death of the U.K.’s Prince Philip increased global demand for the Netflix series “The Crown,” according to Parrot Analytics.
In the days immediately following Prince Philip’s death, “The Crown” saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets — the United Kingdom and the United States.
From April 8 (the day before Prince Philip’s death) to April 10, Parrot Analytics tracked the following increases in audience demand for “The Crown”:
- U.S. demand increased by 47.1%, peaking at 28.1 times more in-demand than the average series in the United States on April 10;
- U.K. demand increased by 28.8%, peaking at 30.4 times more in-demand than the average series in the United Kingdom on April 10;
- Worldwide demand increased by 30.1%, peaking at 51.4 times more in-demand than the average series globally on April 10.
By April 10, “The Crown” rose up the demand ranks, becoming the 30th most in-demand series in the United States across all platforms, up from 96th most on April 8; the fifth most in-demand series in the United Kingdom across all platforms, up from 12th most on April 8; and the eighth most in-demand series worldwide across all platforms, up from 25th most on April 8.
While the Prince Philip bump has been a boon for “The Crown,” Parrot tracked even higher global and United Kingdom demand for the show following two other recent news events — the show’s multiple wins at the Golden Globes on Feb. 28 and Prince Harry and Meghan Markle’s bombshell interview with Oprah Winfrey on March 7.
Parrot Analytics’ proprietary metric Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.