Parrot Analytics: Netflix Original Titles Accounted for 64.6% of Expressed Demand Globally in Q1

Netflix original digital titles accounted for 64.6% of expressed demand globally in the first quarter, according to the latest edition of The Global Television Demand Report from Parrot Analytics.

Each quarter, the report analyzes the global market share of the leading SVOD services, based on how much demand exists in each market for their original content offering over the last 24 months. Parrot Analytics operates the world’s largest TV content analytics dataset, enabling it to analyze demand for content in 100-plus territories around the world, for all content genres, across all TV platforms, according to the firm.

Covering 10 global markets, the latest report takes a look at SVOD market share trends, genre trends and the content demand distribution of selected digital originals in each market.

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Findings in Q1 revealed the audience demand for Netflix Originals compared to all digital original series in each market. Based on audience demand data for digital originals, Netflix’s market share in each market is:

– South Africa (67.9%)
– Hungary (67.4%)
– Russia (67.3%)
– Belgium (66.9%)
– Ireland (66.4%)
– United Kingdom (62.3%)
– United States (63.1%)
– Netherlands (62.9%)
– Japan (60%).

Domestically, Netflix’s “Stranger Things” was the most in demand digital original series in Q1, according to the report.

Media Play News has teamed with Parrot Analytics to provide readers with research based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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